About Kat…

At an early age, I would watch admirably as my mother applied her makeup and skincare. I was in awe at the artistry and transformative nature of her rituals. I took notice of her grace and how meditative it was for her. It appeared there was something deeper going on than the simple act of putting on makeup. I felt an inspired curiosity to do the same.

Years later, I embarked on a journey that would not only define my career but myself as a woman. I attended The San Francisco Institute of Esthetics & Cosmetology to get out of the corporate grind culture and to fulfill the potential of one day owning my own business. At the time, I saw business owners as extroverted, charming, and extremely assertive. How could a shy, quirky girl like me ever achieve this? I guess I had what most would call “ugly-duckling syndrome”, but now believe that that was just a necessary phase to feel more confident in my skin. I knew I wanted to make an impact on how women saw themselves every day when they looked in the mirror. I wanted to help them see the beauty they may not see. Just how I didn’t see myself until I learned how to tell a new story and honor my uniqueness. Whether it was doubt, lack of self-confidence, or a poverty mindset, I eventually came to realize that to change my external world, I needed to change myself.

After graduating from beauty school and obtaining my license in 2007, I immediately started plugging away at building a clientele. All the while, navigating through my own limiting beliefs that were holding me back. From salon to salon, spanning over a decade, I honed my skills in skincare, lash extensions, and more recently permanent makeup. Within this environment, I learned many lessons about how to show up for myself, my colleagues, and my clients. I discovered what I truly desired from my career: freedom for myself and to connect with others through beauty. My true self-confidence fully bloomed once I felt free from the restrictions of working under someone else’s vision for their business and started my own.

I opened Rituals by Kat in the summer of 2018 with the mantra “if routine is menial, then ritual is meaningful.” This mantra called to attract women to my business who resonated with the idea that the daily beauty rituals we do, don’t necessarily feed our egos, they feed our souls. We realize that self-care doesn't have to be an effortful routine, it is an enhancing, integral part of loving ourselves and in turn, loving others. Much like a butterfly emerges from its cocoon, we challenge the beauty standard by honoring our unique beauty and by giving meaning to these practices; whatever that may be. This mindset is a ritual practice, taken each day with intention and an open heart to express ourselves authentically. I suppose this is what I witnessed in my mother many years ago.

My business, my personal growth, my story, and my perspective are my gifts to share with others through the connection of beauty. It is my inspiration and hopes that I continue to uplift others through beauty rituals.

I look forward to meeting you!

Xoxo,

Kat